Greeneye Technology, which makes an AI-powered targeted spraying system, is establishing its North American headquarters in Salina, Kansas, the company announced on 13 October, CropLife reports.
Greeneye-equipped machines sprayed more than 500,000 acres in 12 US states in the 2026 season with weed detection accuracy of over 98%, the company said. Its dual-line design achieved average savings of 81% on non-residual herbicide, which Greeneye estimates saved six million gallons of chemical.
The system uses computer vision and machine learning to identify weeds instantly and apply non-residual herbicide only where they are. A dual-tank, dual-line set-up lets an operator broadcast a residual herbicide while targeting the non-residual one in the same pass. The kit can be fitted to existing commercial sprayers, so growers do not have to replace their equipment to adopt targeted spraying.
It now supports eight crops: corn, soybeans, cotton, edible beans, wheat, barley, triticale and sorghum. Oats, sugar beets, peanuts and canola are due in 2027. The company has also added dealer partners to its sales network.
"The conversation has shifted. More growers are asking how they can add targeted spraying to their operations, rather than if they should," said Nadav Bocher, chief executive and co-founder. Keith Crow, general manager for North America, said Salina puts the company close to growers, with space to keep building, and that it hopes to work with Kansas State University.
Greeneye said it chose Salina for its nearness to growers, land for product-development testing, transport routes and university talent. It plans to start hiring immediately, with a ribbon-cutting at the facility planned for early next year. Kansas Secretary of Agriculture Mike Beam welcomed the decision.
Photo: Greg Goebel / Wikimedia Commons (CC BY-SA 2.0)
Source: CropLife
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