Myca, an India-headquartered software company, has raised $1.3 million in pre-seed funding for AI agents that coordinate the field teams of agribusinesses. Kriscore Capital led the round with Eximius Ventures, joined by Indigram Labs Foundation and angel investors from the farm sector.
The company says agribusinesses in the Global South still run much of their field work through WhatsApp messages, phone calls and spreadsheets, so head offices rarely see what is happening on the ground. Myca's software takes the messages, calls and photos field staff already produce, turns them into structured data and uses AI agents to do the follow-up that supervisors usually handle. It sits on top of a company's existing ERP and CRM systems rather than replacing them.
Uses include field sales, crop surveys, procurement planning, credit assessment and warehouse and logistics tracking. The product launched in April in India and Indonesia and, according to the company, is now active in eight countries. Myca names Bayer, Olam Food Ingredients, ETG-Parrogate, BigHaat and Dayatani among its customers.
The founders, Arnav Pandey, Tejas Dinkar and Seamus Tardif, say they previously built an agritech business in Southeast Asia with more than $100 million in revenue. They are staying with smallholder-heavy markets. "Some of our customers run field teams of 10 people in North America. In India they run a field team of 5,000," Tardif told AgFunderNews.
The money will go on new products, a larger engineering team and expansion across Southeast Asia, Latin America, Africa and India. Chief executive Pandey said raising it took longer than usual because investors in the region are wary of agriculture, and the founders turned down offers whose terms or valuation they did not like.
For companies that buy from or sell to millions of small farmers, the pitch is a clearer picture of crops, stocks and credit in the field without asking staff to learn new tools. Myca says it expects to raise again before long.
Source: AgFunderNews
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