KisaanSay, an Indian food brand that buys directly from farmer producer companies, plans to expand its farmer network from more than 50,000 to two lakh (200,000) by 2027 and to widen its sourcing from 10 states to 15. It currently works with 25 farmer enterprises representing more than 50,000 farmers.
The expansion will bring in farmer enterprises in Mizoram, Himachal Pradesh, Bihar, Madhya Pradesh and West Bengal. KisaanSay sells more than 100 single-origin products in 12 categories, sourced, minimally processed and packed where they are grown.
Under its Co-Brand/Co-Profit model, farmer enterprises take part in the supply chain while the company handles market access, branding and distribution, and more than 50% of consumer spending on every pack goes directly to farmers, the company says. About 60% of sales come from its own website, 30% from marketplaces and 10% from offline retail, with products also on Amazon, Zepto, Blinkit and BigBasket and in shops in Delhi-NCR.
Revenue rose from Rs 5 crore in FY25 to Rs 20 crore in FY26. The company raised Rs 34 crore in a Series A round in April 2026, led by NABVENTURES through the AgriSURE Fund, and is spending it on distribution, technology, supply chain and brand building.
"Scaling our network from 50,000 to 2 lakh farmers is therefore not just a growth target for us; it is about bringing more farmers into a market where provenance, transparency and value creation are linked," said co-founder Nitin Puri.
Photo: BigZone Sonu / Wikimedia Commons (CC BY-SA 4.0)
Source: Rural Voice
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