American growers of real Christmas trees expect a season of stable wholesale prices, plentiful supply and steady demand, according to the Real Christmas Tree Board's fifth annual survey of wholesale growers, reported by Morning Ag Clips.

The survey, run with the agency FleishmanHillard in August, covered 47 wholesale growers across seven US regions who together supply between half and two-thirds of the country's real Christmas trees.

Ninety-one per cent said they do not plan to raise wholesale prices this season, including some who may lower them, up from 84% in 2025. The board says that despite input costs rising year after year, growers are largely absorbing the increases rather than passing them on to retailers; retail prices are set by the retailers themselves.

Eighty-five per cent of growers rated the 2026 supply as strong or very strong, and 79% expect to sell the same number of trees as last year or more. A separate post-season survey of 1,500 American adults, taken from 26 December 2025 to 7 January 2026, found that 91% of real-tree buyers felt the price was worth it and 56% paid less than they expected.

"This year's outlook reflects the consistency of the real Christmas tree industry," said Marsha Gray, executive director of the board, a national research and promotion programme overseen by USDA.

Photo: faerie from a lost star / Wikimedia Commons (CC BY-SA 2.0)

Source: Morning Ag Clips