Six more meat and poultry companies have adopted the U.S. Department of Agriculture's voluntary Product of USA label, Agriculture Secretary Brooke L. Rollins announced on 31 July 2026. The department did not name the companies in its release.

The label, known within USDA as POTUSA, may be used only on products from animals that were born, raised, harvested and processed in the United States. USDA says the claim lets shoppers identify meat that is wholly American and, in doing so, direct their spending to U.S. farmers, ranchers and processors.

"American consumers want to know where their food comes from, and they deserve labels they can trust," Rollins said. "Every new company that adopts Product of USA is helping strengthen rural America, create new market opportunities for U.S. producers, and make it easier for families to support American agriculture every time they shop."

USDA described the label as part of a wider strategy for the livestock sector that favours independent ranchers, family farms and domestic processors. It sits alongside the Strengthening Processing for U.S. Ranchers (SPUR) Program, a $500 million investment announced in June to help eligible small and mid-sized beef processors preserve and expand domestic processing capacity.

The department said interest from processors remains strong and that it expects further companies to adopt the label in the coming months as demand for American-raised meat and poultry grows.

For ranchers and smaller packers, the label is a marketing claim rather than a payment: its value depends on whether retail buyers pay more for meat carrying it. Under the definition USDA gives, meat from animals that were imported and only finished or processed in the country does not qualify for the claim, a point of note for exporters of livestock and meat to the United States.

Source: USDA