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Nortera drops Green Giant deal after Canada's competition watchdog objects

Nortera and B&G Foods Canada have abandoned Nortera's planned purchase of the Green Giant and Le Sieur vegetable business after the Competition Bureau asked the Competition Tribunal to block it.

Nortera drops Green Giant deal after Canada's competition watchdog objects
Agribusiness

Nortera and B&G Foods Canada have abandoned a proposed deal under which Nortera would have bought B&G Foods Canada's vegetable business, including the Green Giant and Le Sieur brands. Canada's Competition Bureau welcomed the decision.

The Bureau had investigated the transaction and concluded it was likely to reduce competition in the wholesale supply of certain canned and frozen vegetables, which could have meant higher prices and fewer choices for retailers and consumers. On 19 August 2026 it asked the Competition Tribunal to block the deal; the two companies then jointly decided not to proceed.

Nortera is a major processor, marketer and seller of canned and frozen vegetables in Canada, with brands including Del Monte and Arctic Gardens. B&G Foods Canada sells vegetables under the Green Giant and Le Sieur names.

Jeanne Pratt, interim Commissioner of Competition, said the outcome is important for Canadian consumers and the food industry, and that competition helps keep prices lower and choice wider. The Bureau said the case shows merger review working as intended for everyday grocery staples.

For vegetable growers who supply processors, the decision keeps two large buyers of canned and frozen vegetables in the Canadian market instead of one.

Photo: ParentingPatch / Wikimedia Commons (CC BY-SA 3.0)

Source: Farms.com

Farms.comSource

Agribusiness

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